Creativity and Innovation Workshop Series
The question “are you a creative person?” generally sparks anxiety when asked across an organisation, despite human creativity being one of the most important advantages we have when dealing with increasingly AI-driven competition. Organisations that encourage creativity in their employees are able to adapt faster, improve efficiency, and create more value for their customers. One of the main misconceptions around creativity is that some are born creative and imaginative and others are not, while in reality creativity (much like other soft skills) is a muscle that requires training.
This short programme aims to provide participants with three of the main determinants of creativity: practice being creative, confidence in their own abilities to be creative, and a systematic approach to developing effective solutions for important problems. At the same time, the programme will be used to identify and work towards solving a problem the organisation is currently dealing with.
Prerequisites:
None
Delivery Mode(s):
Face to Face, Hybrid
Timing:
3 x 3-hour workshops
This programme can be delivered in two main formats:
- An innovation sprint format: For teams looking to remove complexity around an issue, uncover important insights, and lay the foundation for future work. This option is generally best used early in the innovation process when a problem is not well defined.
- A design sprint format: For teams looking to rapidly develop and prototype a solution, test ideas with real users, and launch a new product or service. This option is better for those that already have a specific, well-defined problem to work on.
Key Learning Outcomes
By the end of this workshop series, participants will be able to:
✓ Explain key concepts of innovation and creativity, including the role of divergent and convergent thinking in generating and refining ideas.
✓ Use an innovation sprint process to develop targeted solutions for a problem or opportunity
✓ Apply structured ideation techniques to generate a wide range of creative solutions to a defined challenge.
✓ Evaluate and screen ideas using structured criteria such as feasibility, desirability and viability
✓ Develop and present a simple prototype or concept before testing
✓ Complete target user research to inform testing and solution development
✓ Confidently communicate examples of their own creative behaviours